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There are times when taking your show on the road is simply the right – no make that only – move to make and this last month the Gerber marketing te…
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October was a solid month for Gerber in the pages of Knives Illustrated with a number of spotlights for our products and brand. The biggest of which feature…
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Winter may be coming – but it's warm and sunny somewhere as the October issue of Sailing Magazine reminds us. This month's issue als…
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Continuing its hot streak in the media, the Gerber Steady is featured in the September/October issue of Scouting Magazine. Prominently featured in the fr…
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In today's competitive earned media environment it's not simply enough to work the phones and email or even to haunt the tradeshow halls. …
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Innovation has always been a pillar of the Gerber brand and it's very gratifying when media – especially some of the core outlets (read hard to im…
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Blade Magazine's September issue features a blast from the past and an interesting history lesson on the genesis of the Bolt-Action knife and one of in…
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There's a new sheriff in town and gear is his middle name. The Gear Institute is an up and coming blog covering all things bad ass and outdoor from…
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A wise person once said that it's good to have friends in high places. And it's true. But sometimes – when the going gets toug…
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