Energy at the 2010 SHOT show was high with the booth packed with sales meetings, media appointments, celebrities (even money says Rashad Evans wouldn't tussle with Pete ' the legend' Gerber), members of our armed forces and fans of the Gerber brand from throughout the world. The new booth design was a big hit in both form and function, hosting four days of heavy traffic throughout the show.
Press meetings were very positive given the scope of the 2010 line and innovation within the products. Media seemed to gravitate to the Grappler instantly (as our SHOT Show press indicates) as well as the AO FAST 3.0, Octane, Axle 2×3 and Basic/Epic fixed blade knives among others.
Key appointments were held with Field & Stream, Outdoor Life, Blade, Knives Illustrated, North American Hunter and dozens more editors, writers, bloggers and broadcasters. A great show and quick start to 2010 as we look to expand the momentum of the Gerber brand.