In today's competitive media landscape it's getting harder and harder to garner premium product placement. But rather than get discouraged, we did what Gerber always does – we rolled up our sleeves and got to work.
In this case we took our show on the road to Outside Magazine to present the 2012 line to Outside's editorial staff in their Sante Fe, New Mexico offices. Below Publisher Larry Burke, Buyer's Guide Editor Sam Moulton and Senior Editor Grayson Schaffer preview the new Instant knife. Interest is high as they've called in numerous samples already and we look forward to tangible results from our visit.
Proving once again that when the going gets tough, Gerber remains Unstoppable.